Lots of people are fascinated by dinosaurs.
But being a dinosaur brand doesn’t make you fascinating.
In fact, it’s the quickest way to lose credibility in the eyes of your customer.
How do brands become dinosaurs?
No brand ever thinks they are stuck-in-their-ways or will become obsolete.
Yet, many companies behave in ways that unintentionally may lead to their brand becoming obsolete:
- They lack execution.
- Their product improvements are stalled in backlogs competing for resources and foundational.
- Long-term initiatives (e.g., SEO fixes) go unaddressed and unfixed year after year.
In short, dinosaur brands become slow, neglected, stagnated – and eventually are forgotten by consumers.
Not even established brands are immune to becoming extinct.
But what’s the best way to stay at the top of the proverbial food chain over the long term and navigate navigate the changing digital landscape?
Always be willing to adapt to change – from changing markets and circumstances to shifts in search intent.
Change is constant. The rate of change in technology is unmatched.
Unless you’ve been comparing SEO advice published in 2010 to articles in 2022, you might think you’re doing just fine. (That said, the late Bill Slawski is, in my opinion, the exception to this rule because even this blog post from 2010 is sage advice.)
So even if your brand is behind on marketing, operations or SEO, you can avoid pitfalls that result in dinosaur brand behavior.
What is dinosaur brand behavior?
Dinosaur...
Read Full Story: https://searchengineland.com/adaptability-new-competitive-advantage-seo-386278
Your content is great. However, if any of the content contained herein violates any rights of yours, including those of copyright, please contact us immediately by e-mail at media[@]kissrpr.com.
