We’re living in a digital era, one in which consumers have instant access to information. This means your self-storage facility’s digital footprint has never been more critical to connecting with potential renters. You must meet them where they are, and the vast majority have shifted to shopping on the web.
Thankfully, there are two key components to your online presence that are relatively simple to manage: business listings and customer reviews. Here’s why each matters greatly to your success and how to make them outstanding.
Claim and Create Your Business Listings
Accurate and consistent business listings will help you better position and market your self-storage brand, enhance search engine optimization (SEO), and make your operation accessible to customers when and where they need you. These online listings contain all the critical details about your facility such as name, address, phone number, website, hours of operation, map, amenities, etc.
But it doesn’t end there. A business listing is also an opportunity to catch and
hold a customer’s attention. A human’s average attention span is less than nine seconds. That’s all you’ve got to hook the audience’s eye and get them to absorb your information. You can do so by adding photos and videos to your listings. These perform better than plain text, as the user can interact with them quickly. Studies show that visual content receives 416% more interaction than written content alone.
There are many listing sites available...
Read Full Story: https://www.insideselfstorage.com/marketing/enhancing-your-self-storage-digital-footprint-through-business-listings-and-customer
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