Written by Jennyfer Espiritu, Journalist
2020 was a pivotal year for the hospitality and tourism industry because of COVID-19. By the end of the first quarter of 2020, the World Health Organization effectively declared a pandemic outbreak, initiating the government to impose stay-at-home orders, advising against non-essential foreign and domestic travel. Within a month, travel became all but impossible. As a result, the global industry worth $1.8 trillion came to a halt, disrupting the livelihood of over 300 million people, including small and large travel publishers.
It was difficult for publishers focused on travel to create relevant content when people weren’t prepared to get out and risk their health and safety. Yet, despite the unprecedented challenges, smaller publishers like Local Adventurer, Be My Travel Muse, and MarcoFeng.com saw massive growth, amassing altogether over 10 million views in organic search in 2021 alone. The willingness of the teams to adapt to the current situation was central to their breakthrough. According to founder Hailun (Marco) Feng, when COVID-19 hit, they shifted their focus from travel to home content that surged in search demand. And much of the content was based on reviews, surveys and polls, and independent sources, giving the site the advantage of maintaining and producing travel content even when it is almost impossible to travel.
In 2021, the newcomer also launched a faceted navigation that lets readers search destinations and...
Read Full Story: https://www.digitaljournal.com/pr/seo-expert-recommended-how-to-stay-relevant-during-unprecedented-times
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