If your website is slow to load, your charity will suffer. We show you how to make sure your website loads more snappily
Every time someone types your charity’s web address into their browser, an imaginary starting pistol fires and a dramatic race against the clock unfolds. The stakes are high: if the web page takes too long to load then they will likely lose interest.
That means your charity will lose a potential repeat donor, or a possible supporter, or someone who could have benefitted from your charity’s services. Clearly your charity’s web page loading speed is something that needs some serious consideration. So where should you start?
Speed is the edge
The first things to look at are how fast your web pages currently take to load and whether this speed is adequate. As a very broad rule of thumb, no web page should take longer than 2.5 seconds to load as an absolute maximum, but the quicker it loads, the better.
That’s because research shows that the longer web users wait, the more likely they are to abandon your website. Google research shows, for example, that 53% of mobile users abandon a website visit after three seconds and the probability of a user abandoning increases by 90% after a five second wait.
More effective fundraising
Tiny improvements in page loading speed really make a difference to user engagement. For example, research by Deloitte and Google found that improving your page load time by just one tenth of a second can boost conversion rates by 8.4%.
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Read Full Story: https://charitydigital.org.uk/topics/a-guide-to-improving-page-loading-speed-10211
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