Review the types of justifications, and which are applicable for your brand, to help you develop both onsite and GBP optimization strategies.
Justifications are snippets of text that Google shows in the local pack to help users “justify” why the business is showing up for their search query.
There are a variety of types of justifications. The type you see highlighted in the local pack varies based on a user’s search query.
This guide will help you understand Google justifications.
Why Do Local Justifications Matter?
While they may not cause rankings, recent research from Moz shows that 57% of local packs feature justifications.
Some listings even show multiple justifications when a listing is expanded.
Types of Google justifications
Website mentions
Pulled directly from content on your website, this type of justification will often show a user the page on your website where the content is being pulled from. It may include a meta description and photo.
Tip: Use these justifications to see what content on your site influenced the ranking for that search phrase, and use when working on strategy for other pages.
Review
Review justifications come from information within Google reviews for a business.
Review justifications can be influenced if reviewers use preferred keywords within their reviews.
Tip: Review justifications are not always positive. Actively managing Google reviews can help brands avoid embarrassing results.
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