from the the-internet-is-quite-the-dynamic-place dept
We’re talking a lot these days about competition and antitrust, and the narrative over the past few years is that four companies — Facebook, Apple, Amazon, and Google — have basically sewn up the entire internet market, and no new entrants can ever succeed. Of course, we keep seeing that argument challenged by reality. First off, for a while people were including Netflix in that list, but over the last few years, Netflix has been facing competition from all different directions and is now struggling. On the social media front, TikTok certainly showed that it’s possible for other entrants to become very big, very fast, even if Facebook wants to kill them. And, of course, basically every month now we hear about this or that new social network that is gaining ground, especially among younger generations who don’t trust Facebook.
But, on search, we’ve been told that there really can’t be a new entrant, since Google has such control over the market. Of course, Bing is out there, and DuckDuckGo has carved out a pretty healthy slice of the market.
Perhaps most interesting to me, however, is how I keep hearing about new entrants in the search market. Last fall, privacy-protecting browser Brave announced that it was launching its own search engine, for example. However, in the last few weeks I’ve heard about two other brand new search engines as well. First up, Russ Roberts interviewed former Google exec Sridhar Ramaswamy, who...
Read Full Story: https://www.techdirt.com/2022/07/08/if-its-impossible-to-compete-with-google-how-come-new-search-engines-keep-launching/
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