Twitter is testing a new feature, called CoTweets, that lets any two users collaborate and expand their reach beyond their own followers.
It is a limited test, available to select accounts in the U.S., Canada and Korea.
Why we care. Marketing is all about getting in front of your target audiences. If CoTweets roll out to more accounts, expect to see many brands and businesses experimenting with it in an attempt to gain additional engagement, visibility/brand awareness and new followers.
What is a CoTweet. A CoTweet is a tweet that has two authors’ profile pictures and user names. A CoTweet appears on both users’ profiles and is shown to all of their followers.
Only the first tweet in a thread can be a CoTweet. A CoTweet can include:
- Polls.
- GIFs.
- Images.
- Videos.
- Links.
How it works. Here’s what Twitter has revealed about how it works:
- One author creates the tweet by selecting the CoTweet icon, then invites a co-author, who receives it via direct message (DM).
- A co-author must follow you and have a public account.
- If the co-author accepts the invitation, the CoTweet is published to each account’s profile and in the timelines of their followers.
- You can’t edit a CoTweet once the invitation is sent. You have to delete the tweet and start over.
- If the co-author declines the invitation, the CoTweet invitation will be deleted.
- There is no limit on how many CoTweet invites you can send.
- You can block any accounts from sending you a CoTweet request.
If you author a CoTweet but...
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