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Google is moving all Google Analytics to GA 4 in July 2023 and wants companies to run on GA 4 by July 2022 to have year-over-year data once the 2023 switchover begins.
Charles Farina of AdSwerve joined me on the SEJ show to discuss Google Analytics 4 and the implementations and customizations which can be used with this newer analytics solution from Google.
You’ll gain insight into what you can expect from GA4, how the two differ, and what you need to do to start setting up for the move.
There are two critical deadlines. For most of you, it will be July 1, when the accessible version of universal processing deprecates, so you can still access your data. Still, you can’t send new data to it. For 360 or the paid customers, it’s going to be, I believe, October 1 of next year, which is when that version deprecates. –Charles Farina, 3:23
If you’re not using GA4 currently, it will be a big potential challenge for you in the future because when you switch over, you won’t be able to do a year-over-year analysis in it. –Charles Farina, 5:42
The thing with Google Analytics was it would seem it should never be used as the record source. You shouldn’t use it to report to your boss how many purchases your business had because that should come from your purchase database like Shopify or wherever that source is. –Charles...
Read Full Story: https://www.searchenginejournal.com/google-analytics-4-podcast/457188/
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