Google explains why normal sites can stop using the disavow tool and delete the disavow file.
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Google’s John Mueller answered whether it’s okay to delete a disavow file since Google is so good at not counting the average junk links that sites acquire typically, through no fault or effort on the part of the website publisher.
Mueller mentioned an interesting quality about these links that sets them apart from links that might cause a negative result, like a manual action.
A minor quibble, the person asking the question claimed to have disavowed links for 15 years, but the disavow tool has only existed for 10 years.
Disavow Tool
The disavow tool was introduced in 2012 by Google in response to the overwhelming demand of the SEO community, who wanted an easier way to deal with the thousands of sites suffering from the Penguin algorithm.
Google introduced the Penguin algorithm to deal with the vast amount of manipulative links, particularly paid links, that businesses used to influence the search results in their favor.
The disavow tool provided SEOs an easy way to deal with links they couldn’t remove.
Google only intended the tool for dealing with manual actions.
The Google 2012 disavow tool announcement advised:
“If you’ve been notified of a manual spam action based on “unnatural links” pointing to...
Read Full Story: https://www.searchenginejournal.com/any-risk-in-deleting-a-disavow-file/457226/
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