Learn how to get the best out of the relationships between words, topics and pages to maximize your SEO results.
As search engines evolve to understand language in a more sophisticated way, relationships are becoming ever more important in SEO. Semantic search is here to stay so it’s time to pay attention to connections and associations to take your SEO content to a new level.
Using entities in your content can help you produce higher-quality pieces.
Linking these pages, guides and sections of your website together can help to maximize relationships even further to achieve some outstanding results.
So how can you get started?
Terminologies you’ll need to know
- Natural Language Processing (NLP): The process of understanding text and speech words like a human being does. It’s a branch of AI computer science that helps machines to interpret and understand the true meaning behind words. Google uses NLP to better understand our search queries and to serve the best results to those queries.
- Entities: Google defines an entity as a thing or concept that is “singular, unique, well-defined, and distinguishable.” These entities are identified and labeled, helping search engines to understand their meaning based on their relationship with other entities.
- Semantic search: The process of providing a user with the best possible results to their query based on the true meaning of that query. The search engine uses language and entity relationships to understand search intent, and the...
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