Ecommerce merchants and consultants who have found success with search know that optimization takes time. They suggest retailers start by figuring out how to search for shoppers who begin their searches online and work from there.
When Anya Cheng decided to launch an ecommerce company, she had a distinct advantage over most other entrepreneurs: she knew her way around digital marketing after holding senior ecommerce roles at Facebook, eBay, McDonald’s and Target.
And one thing she knew was to not rush into search-engine optimization. Taking a slow approach to SEO is something she recommends to anyone who launches an online store.
“Forget about search for now. You should go back to your user journey,” Cheng, Taelor co-founder and CEO, said in an interview with Digital Commerce 360. Taelor is an apparel-subscription service for men that uses stylists and artificial intelligence to select clothes for individual customers.
Cheng, also an adjunct lecturer of product management, marketing and entrepreneurship at Northwestern University, likes to tell a story from her days at the world’s largest social network.
“When I was at Facebook, we sold Facebook Wi-Fi in different countries,” Cheng said. “We found that people don’t search for ‘Wi-Fi’ right away. They search for ‘free NBA games’ or ‘free cricket’ or ‘Netflix shows.’ When they find what they’re looking for, they realize they need good, fast internet, so they start searching for ‘fast internet.’ Then they realize that Wi-Fi...
Read Full Story: https://www.digitalcommerce360.com/2022/07/11/seo-is-key-but-dont-rush-into-it/
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