Google's John Mueller provides an interesting answer to whether linking to an insecure webpage has negative impact to SEO.
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Google’s Search Advocate John Mueller provided an interesting answer as to whether there was an SEO downside from linking to insecure HTTP web pages.
One would think that linking to HTTP pages might be seen as a negative quality of a page because it might seem like a negative user experience.
Difference Between HTTP and HTTPS
HTTP is a protocol (a system made up of rules) for transferring data from a server to a browser.
HTTPS is a secure version that verifies to the user that the site they’re visiting is protected and can be trusted with sensitive information like passwords.
HTTPS is a Ranking Signal
Google announced in 2014 that HTTPS is a ranking signal.
The announcement stated:
“Beyond our own stuff, we’re also working to make the Internet safer more broadly. A big part of that is making sure that websites people access from Google are secure.
For these reasons, over the past few months we’ve been running tests taking into account whether sites use secure, encrypted connections as a signal in our search ranking algorithms.
We’ve seen positive results, so we’re starting to use HTTPS as a ranking signal.
For now it’s only a very lightweight signal—affecting fewer than 1% of...
Read Full Story: https://www.searchenginejournal.com/will-linking-to-http-pages-impact-seo/457331/
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