A challenge of optimizing a blog for organic search is that older articles fade into the archives. The result is fewer internal links to that dated content and a gradual loss of rankings.
Luckily for WordPress users, there are plugins that facilitate internal links no matter the post’s age, solving the problem.
What follows are my favorite WordPress plugins to surface older content. The list is deliberately short, as I prefer minimizing installed plugins. I’ve focused on scalable internal linking strategies:
- Related posts,
- Popular posts,
- Contextual linking,
- Internal linking recommendations.
WordPress Plugins for Internal Linking
Related posts. There are quite a few plugins that automatically generate a list of posts related to the one in view. Not all of them are search-engine-optimization friendly, though. Some, such as those displaying thumbnails, slow down a site. Others use JavaScript to generate blocks of related links, which could be invisible to search engines.
Certainly Google is getting better at crawling JavaScript. But I prefer a plugin that creates plain HTML text links.
YARPP (Yet Another Related Posts Plugin) is one of the oldest and best to generate automatic links to your dated related content.
YARPP allows users to set the number of links for each section and order links by a YARPP relevancy score. Users can also include links to related Pages and other post types.
I’ve not experimented with plugins for inline links to related posts — i.e., links within...
Read Full Story: https://www.practicalecommerce.com/seo-wordpress-plugins-to-surface-older-posts
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