When you are leading a race, tracking your No. 2 competitor is important, but it is often more important to know who is creeping up from behind the pack.
For a few years now, many marketers identified Instagram as TikTok's main competitor. However, it looks like YouTube is positioned to be the fiercest competitor to TikTok.
Google announced that access logins for YouTube Shorts, the mini video platform meant to rival TikTok, have reached more than 1.5 billion user views per month. The significance is more than the size of the audience; Data.ai forecasted that TikTok would reach 1.5 billion users per month by the end of this year.
Tracking the YouTube Playbook
YouTube has long held a significant advantage as as the world's second largest search engine; its results also appear in a standard Google search. Lately Google has been working to position YouTube as a major competitor to connected television platforms, establishing contracts to host major live-streaming events like the NBA Finals and adding surround sound to its premium YouTube TV service.
YouTube is working to attract content creators and influencers to create unique video content. When you consider its position as a significant search engine, YouTube can be an advantageous ecosystem for marketers that have already invested heavily in YouTube video content as part of a blended social media/SEO plan.
Tracking the TikTok Playbook
Meanwhile TikTok has garnered humongous popularity among marketers launching campaigns...
Read Full Story: https://www.cmswire.com/digital-marketing/tiktok-vs-youtube-who-wins-the-video-game-for-2022/
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