Want to use SEO to your advantage? You need to know about the four main pillars.
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Search engine optimization (SEO) can seem like a headache. But if you're a business owner, it can be one of the best ways to get your business found online. It provides a source of regular organic traffic that's more cost-effective than other sources.
And trust me, once you finally figure it out, you'll realize it isn't that daunting after all. In fact, after spending some time with SEO, you'll probably come to love it.
Take a look at the four pillars of SEO that you need to know about.
Pillar 1: On-page SEO
Just like the name suggests, on-page SEO involves optimizing all of your website's content.
The degree to which web crawlers can read your content will determine how well your site ranks on search engines, so it's important to produce high-quality content with optimized metadata.
1. Focus on your content
To strengthen your on-page SEO, make sure that all of your content is relevant, informative and well written. To maintain relevance, your content must provide answers to your audience's search queries.
To find out which search queries are relevant to you, do some Googling from the perspective of a customer. Search up relevant terms and questions relating to your business, and see what comes up under Google's "people also ask" section. You should also take note of the autocomplete suggestions in the search bar.
Once you know...
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