While globalization has significantly changed the marketplace, many businesses start building their success by selling to local customers. The yellow pages may have once been a business necessity, but online search engines have taken over. That is why local Search Engine Optimization (SEO) has become one of the most important keys to business success, regardless of location or company scale.
What is local SEO?
Search Engine Optimization has become an integral part of marketing for businesses that rely on website traffic. Optimizing content from search engines like Google helps your website rank high in search results, making it more likely for consumers to visit your site and interact with your brand.
Local SEO is simply a strategy of SEO aimed at improving search results in a specific geographical area. If your business relies on online and offline customers within a specific geographic area, local SEO can be the difference between your business surviving and thriving.
The value of local SEO
Google alone processes an impressive 8 billion searches every day, but more importantly, nearly 50% of all Google searches are made by people looking for local products and services. If you don't have a local SEO strategy for your business, you'll miss out on valuable online traffic. Local business owners simply cannot ignore an opportunity of this size.
Local SEO is important for online companies and for companies looking to attract foot traffic. A few decades ago, consumers may...
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