Samsung continues to build a massive advertising ecosystem to support how publishers and brands reach consumers through gaming by creating experiences on the company’s smart televisions and mobile devices.
The number of gamers in the Samsung TV Universe increased significantly in 2021 to nearly 20 million -- up from 16.4 million in 2020. Gamers spent an average of just over two hours per day gaming on their Samsung TVs, according to the company’s data.
Nick Barrionuevo, Samsung Ads Gaming Sales Partnerships, Industry Lead, believes gamers are setting trends in terms of how people will interact and consume content on smart platforms.
“The more opportunities to interact with gaming experiences through our platforms, we will see that as a trend connected to the metaverse in the future,” he said.
Samsung Electronics last month announced the Samsung Gaming Hub, which relies on cloud services to support gamers. It rolled out to all 2022 Samsung Smart TVs to eliminate the need for additional hardware or software downloads. The all-in-one game streaming discovery platform enables players to search, discover and play games from partners such as Xbox, NVIDIA GeForce NOW, Google Stadia, Utomik and, coming soon, Amazon Luna.
Earlier this month, Samsung Ads released the whitepaper Gamers in the Age of Streaming July 12, 2022. Its analysts analyzed deterministic one-on-one automatic content-recognition data from smart TVs, and more than 19 million connected consoles.
“The most...
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