Special to USA TODAY
When you host a national call-in radio show, you hear from all types of people.
There was the renowned photographer who asked me how to safely and privately store the racy photos he takes of his wife. Spoiler: Don’t just upload them to iCloud or Google Photos. Tap or click here for a secure way to store private pics.
I spoke to a woman whose daughter was being stalked and harassed. I’m proud to say I connected her with the right help, and the man responsible was brought to justice. Tap or click for the scary details. This nightmare could happen to anyone.
I'm proud to say that I built my own multimillion-dollar enterprise with no debt and no investors. It’s rewarding for me to help the many small business owners who call and need a hand getting their company off the ground or breaking past a big hurdle. I’ve been there myself.
Here’s my advice from the trenches:
1. Know your competition
Unless you're genuinely going rogue with an all-new product or service, your customers already exist and spend their money elsewhere. Competitor research is one of the best ways to get a feel for what works and doesn't work in your industry.
It’s also a smart way to get in touch with your customers' needs, including what they expect to pay and how much you can expect to earn.
Find a handful of companies doing what you hope to do and be a student. “How much can I learn here?”
• Study their websites. What stands out and what isn’t so great? You can monitor website...
Read Full Story: https://www.usatoday.com/story/tech/columnist/komando/2022/07/21/grow-your-business-branding-marketing-secrets/10073770002/
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