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Will publishing new articles regularly or updating old blog posts help you rank better?
Maybe, but not just by changing the date or frequency.
Google accounts for “hacks” like this.
In this article, we will discuss how the factors behind freshness affect your rank.
What Is Freshness?
When marketers talk about content freshness, they are referencing an algorithm update from 2017.
Google’s Freshness Update was a significant algorithm update that introduced time as a relevance indicator, making the search results more responsive to user intent.
The update allowed Google to surface trending, regular, or frequently updated content.
People often misunderstand the Freshness update, believing it prioritizes recent publication dates in raking results.
Unfortunately, this is an oversimplification and has fueled multiple viral “hacks” like mass creating content or updating publication dates as good SEO strategies.
So, I’m going to explain why freshness doesn’t mean what you think it means and then explain how to get freshness to work for you.
Freshness Vs. Frequency
Frequency is often confused with freshness.
Frequency is the rate at which you publish content, whereas freshness is the date a page was originally published.
Posting content frequently will help your site get crawled more often out of necessity...
Read Full Story: https://www.searchenginejournal.com/how-freshness-works/457485/
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