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In another turbulent move in the marketplace, Netflix announced it selected Microsoft as its advertising partner and sales partner.
Satya Nadella, Chairman & CEO of Microsoft, confirmed this news via Twitter on Tuesday, July 13th.
While Microsoft celebrates this triumphant partnership, this is the latest example of Google’s losing battle in the advertising marketplace.
A Brief Timeline Of The Marketplace Shift
Just back in February, The Trade Desk initiated the deprecation of Google Open Bidding from its platform.
Catherine Patterson, General Manager of Publisher Development at The Trade Desk gave us an official quote on their decision of removing Google Open Bidding.
- “Our advertiser clients have become increasingly aware of how Google’s Open Bidding platform tilts the market in favor of certain players. With that in mind, we launched OpenPath, which provides publishers the ability to integrate directly with advertiser demand on our platform creating an objective, efficient benchmark. Additionally, the support we received from both the buy and sell side after deprecating Google Open Bidding is extremely encouraging with media spend redistributing to more open, objective, and transparent paths. Other partners following suit in deprecating Open Bidding is a great step toward a more competitive and...
Read Full Story: https://www.searchenginejournal.com/is-google-losing-steam-in-the-ad-marketplace/458416/
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