In Marketing We Trust are set to host a special webinar on August 24 with an in-depth panel discussion on the increasingly important topic of Google Free Product Listings.
In the webinar, attendees will learn the difference between free product listings and shopping ads. Free listings currently sit simultaneously outside and in between Organic and Paid Media services, which means it requires multidisciplinary skill sets to master using Google Free Product Listings correctly, with few marketers currently able to optimise listings for best performance.
The panel discussion will also cover how marketing objectives for paid and organic listings differ, what influences performance and how optimisation requirements differ for Google Free Product Listings. You can register to attend the free virtual event here.
The webinar will be hosted by In Marketing We Trust’s Chief Executive Officer Paul Hewett, with his colleagues Elle Hackett (Head of Paid Media) and Tom Ashworth (Head of SEO) also on the panel.
Elle Hackett is the Paid Media Lead at In Marketing We Trust. She has more than 8 years of agency experience, working with many eCommerce & travel businesses to deliver effective marketing campaigns. Her current focus is on providing support and strategy for product development, sales, delivery and training.
As Head of SEO, Tom Ashworth has over 8 years of experience across all marketing channels on both agency and client side. He focuses on driving SEO performance through...
Read Full Story: https://campaignbrief.com/in-marketing-we-trust-to-host-google-free-product-listings-webinar-on-wed-august-24/
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