Near one in three (30%) of all Irish online purchases made so far in 2022 were via a mobile application. This is according to new Digital Insights research commissioned by Ireland’s largest representative body for online businesses, Digital Business Ireland (DBI).
The research was commissioned by DBI and carried out by leading polling company, Ireland Thinks. It is based on a nationally representative sample, collected from a pool of over 30,000 panellists.
The research probed the online shopping habits of the Irish public and demonstrated that, above all else, Irish consumers prefer search engines such as Google, over targeted advertisements. The findings were subsequently assessed across a broad range of demographics – gender, income level, age and regional distribution.
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Among its key findings, the Digital Insights research found that over two-thirds of the population have made an online purchase so far in 2022 and 30% of all online purchases were made via a mobile application.
It found that younger generations were not only more likely to purchase goods and products online, but also to purchase goods via social platforms such as TikTok
DBI said the research demonstrates the necessity for businesses of all sizes to invest in and prioritise Search Engine Optimisation (SEO), paid search and Google shopping when marketing their brand and products.
“Our Digital Insights series provides a much-needed perspective on the prevailing opinions of Irish consumers...
Read Full Story: https://www.techcentral.ie/30-of-all-irish-online-purchases-are-made-via-mobile-app/
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