Dogulin Digital was established in 2012 by Nicholas Dogulin, the CEO and director. With his background in computer science, he built the company first as a web development company.
From there, the company bridged into digital marketing, SEO, Google Ads and social media to drive traffic to the websites they had built.
Dogulin spoke to Mediaweek about the agency’s focus on dental marketing, the impact of the pandemic on the business and being part of the IMAA.
The agency’s focus on dental marketing
The CEO shared that in 2016 a good friend of his asked if he could provide marketing services to his dental practice, as he did for other businesses.
“I didn’t, at the time, know dental marketing was even a thing. We took them (Dogulin’s friend’s practice) from 20 new patients a month to 90 new patients a month recurring, which was great. That’s when I branded Dental Rank. We then got on to the cover of industry magazines and podcasts and got our name out there.”
Dogulin explained that the agency works with one dental practice per suburb, helping them get exposure on Google and social media platforms to increase their new patient numbers.
“We take care of all their marketing and let them do what they do best, which is dentistry. We try to aid them not having to worry about marketing, and we help them build the practice of their dreams,” he said.
As CEO, Dogulin deals with high-end sales, partnerships, and overall strategy. He leads a team of 23, with most of the staff working...
Read Full Story: https://www.mediaweek.com.au/dogulin-digital-ceo-on-the-agencys-demand-in-dental-marketing/
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