See which organic keywords actually drive conversions
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Local SEO is a smart skill set to master, especially if you have a local business.
All local businesses – from law firms to restaurants to retail stores to beauty salons – can benefit from local SEO.
Why? Because Google is one of the top platforms people use to find local businesses.
Whether you’re doing local SEO for yourself or someone else, here are some easy and free ways to learn local SEO from scratch.
Learn Local SEO As A Beginner
The following steps are just the beginning when it comes to learning local SEO, but it’s always best to start with the basics.
These are the building blocks from which you will learn and refine your local SEO skills.
Then, it’s mostly a matter of practice, experience, and patience.
1. Start With A Website
Your website is the primary testing ground for your local SEO strategy.
Some strategists even start with a basic “burner” website they can afford to “break” to test their SEO skills in the beginning.
Whether you have WordPress, Squarespace, or any other CMS (content management system), you should be able to start optimizing your website according to SEO best practices.
These best practices include:
- Optimizing your website content with local and non-local keywords.
- Writing unique title tags, meta descriptions, and page content.
- Optimizing your website site speed...
Read Full Story: https://www.searchenginejournal.com/how-to-learn-local-seo-recommended-skills-reading-courses/456744/
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