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Today’s Ask An SEO comes from Elisa from Hyde Park, who asks:
I have a client who owns about 20 domains with keywords closely related to his product. They are currently all forwarding to his one website.
Should he keep these names? Is there any advantage to doing this or even owning them. Is there something we should be doing with them?
I know of no strategies for using more than one domain, yet many people own several just so no one else will own it. What should we be doing with all these extra domain names?
Recently, Google’s John Mueller stated that “keywords in domain names are overrated.”
Yet, we still have people whose entire business model is to buy keyword-rich domains, build a simple site that ranks, and then sell or rent the domain to an unsuspecting small business.
And the bigger problem?
According to some well-respected SEO experts – and me – the search engine results pages appear to contradict Mr. Mueller’s edict, particularly in specific, competitive verticals.
So, what’s a confused SEO pro to do?
Long-Term: Do What Google Says
My best advice – and this goes far beyond multiple domain names for a single brand – is to do what Google says.
One caveat: Do what Google says in public.
And we all know it’s difficult to do what Google says when seemingly incontrovertible evidence appears...
Read Full Story: https://www.searchenginejournal.com/ask-an-seo-extra-domains-website/457406/
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