Newly merged business will power Local Experience (LX) solutions that bring together Local Marketing and Customer Experience (CX) technology
NEW YORK, July 26, 2022--(BUSINESS WIRE)--Forsta, the global leader in customer experience (CX), employee experience (EX) and market research, today announced it is combining capabilities with Rio SEO, the industry-leading local marketing platform for enterprise brands. The integrated technologies of Forsta and Rio SEO will power a seamless customer experience solution, enabling brands to engage consumers throughout the entire customer journey, from discovery to purchase through to brand reputation and retention.
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Rio SEO’s Open Local Platform is an award-winning local search marketing platform that extends the reach of global enterprise brands, driving tangible, measurable results and ensuring meaningful customer interactions across the local search ecosystem. Forsta HX platform customers will be able to extend their CX programs into the discovery and consideration phases earlier in the purchase funnel and through to the brand reputation and advocacy stage.
"I could not be more excited to announce that Forsta and Rio SEO are joining forces to usher in a new era of optimizing customer experience at the local level, at scale," said Kyle Ferguson, CEO of Forsta. "Rio SEO’s local marketing...
Read Full Story: https://finance.yahoo.com/news/forsta-rio-seo-combine-technology-130000497.html
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