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Google confirms the July 2022 product review update, the fourth in a series of updates targeting low-quality reviews, is now rolling out.
The update begins rolling out today, July 27 and concludes within two to three weeks.
Google made the announcement on Twitter while linking to the official page for search ranking updates.
Today we released the July 2022 product reviews update. We'll update our ranking release history page when the rollout is complete: https://t.co/sQ5COfdNcb
— Google Search Central (@googlesearchc) July 27, 2022
If Google’s announcement comes as a surprise to you, that’s because it is. Many of Google’s algorithm changes come without warning, including all of the product review updates so far.
However, that doesn’t have to be a bad thing. With every algorithm update, there’s a chance for ranking improvements, especially if the last update hurt you.
Here’s what you need to know about the July 2022 product reviews algorithm change.
What’s Changing?
Today’s update is a refinement of Google’s product review algorithm that was introduced in March 2021.
The algorithm is designed to reward reviews that share in-depth research rather than thin content that summarizes the information you can find on a manufacturer’s website.
No new guidance is included in today’s update. Websites that...
Read Full Story: https://www.searchenginejournal.com/google-july-2022-product-review-algorithm-update-rolling-out-now/459209/
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