SEO and content marketing need to work together to attract more users to your website and generate quality sales conversions.
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Mention digital marketing and, within minutes, buzzwords like search engine optimization (SEO) and content marketing will be mentioned. Both are more than buzzwords. They are integral parts of successful digital marketing for most current brands.
Chances are, if you are running a business that uses digital marketing, you are already using both. SEO will drive traffic to your website, while you use content marketing in your blogs and on your social media channels. But here is the question: are both tactics working well together? If not, you may be missing out on a great opportunity to help your brand grow.
Making sense of the buzz: SEO vs content marketing
Before considering how SEO and content marketing can be combined in your marketing strategy, it is worth clarifying the differences between both tactics. As digital marketing terms are becoming more widely used, they are also often used synonymously even though they describe different things.
What is content marketing?
According to the Content Marketing Institute, content marketing is "focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience." The overall goal is to encourage customer actions that benefit the brand, whether that is through subscribing to a service...
Read Full Story: https://www.entrepreneur.com/article/429708
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