Doing Your Own Marketing Isn't Saving Money. Here's Why. - Entrepreneur

We all want to get the highest ROI on our marketing efforts. And most of us have considered doing it on our own to save money. But is this short-term solution hurting your business's long-term success?

Opinions expressed by Entrepreneur contributors are their own.

Raise your hand if this is you: You hired not just one, but two, three or even four marketing agencies only to find yourself right back where you started. Every time, you're out of thousands of dollars and building further resentment towards marketing agencies. Well ... you're definitely not alone on this one. As a whole, agencies get a bad rap for over-promising and under-delivering.

Does this thought process sound familiar?

• Can I learn this on my own and get the same results?

• Can THIS agency drive the results the last one claimed to be able to deliver?

• Is this just a bunch of smoke and mirrors?

• Is this the right time to get an agency, or should I just try to learn how to do enough to get me to where I can hire an agency?

• Where can I put my dollars to get the greatest ROI?

• Can this agency get me past my hurdle rate?

Checklist for finding the right agency partner

How can you avoid the principal agency dilemma and find someone that is actually going to deliver results? What we've seen at MavenXmedia is that there is, in fact, a checklist of things you must go through as you search for the right agency partner:

• Is this the right time for me to use an agency?

  • Agencies are going to need you to commit to a...

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