Like just about any other business, a real estate agency relies heavily on online activity and quite frankly organic backlinks. Both potential buyers and sellers spend lots of time online researching properties, after all! In other words, your real estate website needs to be optimized so that when prospective new clients Google what they’re looking for, your site comes up in their search results as close to the top as possible.

What Are Organic Backlinks?

In the world of search engine optimization (SEO) one of the most effective methods for raising your search engine results rank is using backlinks, which are often called “organic backlinks”. These are links from one site to a page on another site. Major search engines like Google love to see lots of backlinks – the more organic backlinks you have on your site, the better your search engine ranking tends to rise.

How do organic backlinks help your website?

So why, exactly, does Google and other major search engine algorithms love organic backlinks so much? It’s because search engines interpret each organic backlink your site has as a vote of confidence in the content that’s being linked to. It’s in the best interest of search engine algorithms to provide the most valuable, useful, and credible information they can users, and short of having someone evaluate and fact-check every scrap of content on the internet by hand (obviously an impossible task), the number of organic backlinks is used as an indicator instead.

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