Do you want to get more from your SEO efforts, boost your marketing strategy, and drive more traffic?
Then, you want to take a look at schema strategy.
Martha van Berkel, CoFounder and CEO of Schema App, joined me on the SEJ Show to share tips on what works great with structured data and what to watch for in the future.
To achieve that beautiful result, you must translate your content into the language of search engines. So that language is schema.org. Schema org is a vocabulary. And I often describe it, like, I speak French, so it’s like French or Italian. And it describes all these different ways that you can explain something.–Martha van Berkel, 06:50
So structured data enables rich results, using the language of search engines and code to translate your website into this language to achieve these rich results. And the rich results are those enhanced results in search. So you see stars, FAQs, an image, a video, a carousel, and availability.–Martha van Berkel, 06:07
With structured data, it needs to represent what’s on the page, and this is important to know whether you’re an enterprise or whether you’re in a smaller organization.–Martha van Berkel. 10:09
[00:00] – A little about Martha.
[05:41] – How internet connectivity differentiates from schema.
[09:56] – How important is marking your site to reflect the actual content?
[11:55] – Why schema drift is important.
[15:30] – How important is it to match up the signals that Google’s reading?
[18:30] – What are the...
Read Full Story: https://www.searchenginejournal.com/schema-strategy-serps-podcast/459225/
Your content is great. However, if any of the content contained herein violates any rights of yours, including those of copyright, please contact us immediately by e-mail at media[@]kissrpr.com.
