Why Isn't Google Showing The Sitelinks I Want? Ask An SEO - Search Engine Journal

There's no direct way to make Google show the results you want. Use these tips from Kayle Larkin to help influence which sitelinks show up.

See which organic keywords actually drive conversions

Replace (not provided) with actual keywords and monitor their specific performance metrics in Google Analytics.

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If only we had full control over our website’s appearance in Google Search properties.

Sadly, that’s not the case, as someone discovered recently.

Today’s Ask An SEO question comes from Marwan from England, who asks:

“How do I remove transactional landing pages such as “Restaurant branding agency” off my Google organic sitelinks and instead have main pages of my website such as ”about” ”services” “contact”, and blog?

I have implemented all the instructions to influence sitelinks, but I haven’t managed to change them so far.”

Organic Sitelinks Defined

Google is trying to make it easy for people to find what they’re searching for.

One of the ways Google does this is by displaying organic sitelinks.

Organic sitelinks are four links displayed under the primary organic listing that go to other pages on your site, or jump directly to content within pages using fragment (#) links.

Here’s an example:

By analyzing the link structure on our website, Google can present our content, so people don’t have to dig as much.

But what happens when Google chooses content such as a transactional landing page that we don’t want front and center?

Is there anything you can do?

How...

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