Consumer services firm Which? conducted a study to identify how good Facebook, Google, and Trustpilot are at filtering out fake reviews.
The answer, in a quick nutshell, is not all that good. Great, that’s the article, everyone can go home now, thank you and goodbye! No, but really, stay because the algorithm needs readers and I need a job. It’s been a kept secret that there are entire firms and small businesses dedicated to generating fake reviews for people or places on review sites, making fake IDs to help bolster an account’s followers, and so on. Such activities range from mildly annoying to ridiculously obnoxious, especially when someone’s trying to figure out a new place to eat.
There are no more gauging reviews, there’s gauging the authenticity of reviews, and only then can one make a decision. It’s quite frankly annoying, and Which?, a U.K.-based consumer services business, agrees. That’s why it decided to conduct a test of sorts to Undercover Boss the whole situation and see just how far down the problem roots itself.
What I mean by to Undercover Boss a situation is that Which? decided to pose as a business online, hire a review-generating firm to make up fake reviews for its brand, and then attempt to see whether any action is taken against either the reviews or themselves by Facebook, Google, or Trustpilot. The brand that it went by is Gold Lion Labs – a COVID PCR testing service, whose website you can still find online. It’s got solid SEO since the website...
Read Full Story: https://www.digitalinformationworld.com/2022/08/a-consumer-site-from-uk-reveals.html
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