In the age of the internet, marketing your business looks wildly different than it did 20 years ago. People are no longer flipping through the phonebook or relying on ads to find a shop. Nowadays when a customer needs their vehicle fixed they head online, and your objective as a business is to make yourself as easy to find as possible.
While the idea of establishing your shop’s web presence may sound like a daunting endeavor, you don’t need to hire an SEO expert to make your shop more visible online. There are really simple steps you can take that can make a massive impact.
- Build Your Google Business Profile
When it comes to searching for things online, Google is the undisputed leader. So when you are trying to increase your visibility online, you’ll need to cater to Google’s search engine. The good news is that Google makes it easy for you with Google Business Profile. This free service allows you to enter all of the key information your customers are looking for like your address, what services you provide, hours of operation, phone number, and website. Google’s objective is to help their users find what they need as fast as possible, so the more information you include, the more likely it is that the search engine will suggest your business.
When you enter this information, it also allows your shop to appear in Google’s local searches. These are the search results that appear at the top of a Google search next to the map of your location. So not only do you have...
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