By Ross Pike
What’s the first thing you do when seeking the services of a new business? Chances are you look them up on Google. More than 60% of customers check Google reviews online before they visit a business. Understandably, they want to check out the experience others have had with your company before they commit to you.
This is why Google reviews are important, and why you should put effort into acquiring them. The first thing that appears when you search for a business on Google is that business’ reviews and average rating, and if these are not good, chances are potential customers will go elsewhere.
What are Google reviews?
Google reviews are business reviews left by customers on the Google platform. When someone searches for a business in Google or looks for directions in Google Maps, reviews are one of the first things they will see.
All you need to have to leave a review is a Google account, and it is a free service. The popularity of Google as a search engine and Google Maps means that these reviews are much more widely read than those on websites like Trustpilot.
Why Google reviews matter
As Google is the most used and trusted search engine, people pay attention to reviews on the platform. Google reviews are important because:
- They raise the profile of your business online. People are more likely to visit your website or your business if they see good reviews.
- They are beneficial for search engine optimization. If Google sees that you have good reviews,...
Read Full Story: https://www.allbusiness.com/how-your-small-business-can-get-more-google-reviews-and-why-it-matters-210848-1.html
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