John Mueller Beautiful SEO Rant On Doing Versus Reading - Search Engine Roundtable

I know some of you may not like it and may think I am some sort of suck-up for covering this but there is so much truth and beauty to John Mueller's recent SEO rant. He said, "maybe you should stop reading SEO blogs and instead do something useful for your site & its users?"

Let me first share the thread of tweets from John, so you can all read it:

Catching up on email after vacation & co, one of the things I would have liked to reply with to sites asking for SEO tips ...

Maybe you should stop reading SEO blogs and instead do something useful for your site & its users?

— johnmu of switzerland (personal) (@JohnMu) August 2, 2022

... brought to you by another otherwise great site, with a passionate owner, that has devolved into the trap of "17 best WIDGETS for QWERTY in 2022" with a compilation of mediocre content. You want to rank better again? Then do better again.

— johnmu of switzerland (personal) (@JohnMu) August 2, 2022

Dump the crap. Dump the filler. Get to the point. Don't rehash. Make useful things that you're proud of. Use affiliate links if you want, but don't be an affiliate: be real, be yourself.

— johnmu of switzerland (personal) (@JohnMu) August 2, 2022

In short, John is saying you should stop looking for step-by-step instructions on how to rank better. It just doesn't work that way anymore and reading someone else's blog to get those steps is not going to help you get there. Instead, focus your efforts on really doing something useful for...

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