NEW YORK, August 2, 2022 (Newswire.com) - With 85% of the market share, Google dominates the search engine industry, leading businesses of all sizes to engage in strategies known as search engine optimization (SEO) to improve their website's visibility on the platform.
The majority of digital marketers will follow SEO strategies in accordance with Google's search engine guidelines. This practice is known as white hat SEO and includes tactics such as building and implementing a quality content strategy, improving a website's user experience, and executing thorough press release campaigns.
However, those looking to quickly increase their search engine ranking position (SERP) may attempt black hat SEO tactics. Black hat SEO refers to the practice of using unethical SEO tactics, such as keyword stuffing, paid links, and hidden text, to manipulate the search rankings.
"Black hat SEO tactics can provide short-term ranking improvements but ultimately lead to negative consequences against a website and brand," said Kyle Metcalf, President and Chief Revenue Officer at Newswire. "Google's guidelines explicitly state that illicit black hat SEO practices, such as cloaking and scraped content, can lead to a website being removed from the Google index; digital marketers need to know the differences to avoid any potentially negative outcomes for brands they're working with. "
Conversely, white hat SEO strategies lead to long-term organic traffic and sustainable ranking positions on...
Read Full Story: https://www.newswire.com/news/newswire-explains-the-difference-between-white-hat-seo-and-black-hat-21785170
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