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Imagine two businesses competing for the same customers.
Let’s call them Store A and Store B.
They are identical except for one thing: Store A has a location that’s easier for 7 out of 10 customers to access.
Which company will do more business?
You don’t need an MBA to figure this out – Store A offers more convenience and will therefore grab more market share.
Now, consider one convenience you can add to your website that will make a similar impact: voice search.
According to Statista, there will be 8 billion voice assistants in use worldwide by 2024.
That’s a lot of people speaking into their phones or smart speakers.
And if you’re not optimizing your web content to account for it, you’re leaving a lot of opportunities on the table.
Why are so many people using this functionality? Why is it important for search engine optimization? And more importantly, how do you claim your share?
Read on for answers to these questions and more.
How Popular Is Voice Search?
We’ve already established how many people prefer to use the voice search capabilities on their devices, but let’s look at some other relevant statistics, just to drill home the importance of taking advantage of this trend:
- In 2022, 35% of Americans over 18 own a smart speaker (up from 32% in 2021).
- 62% of Americans over 18 use voice...
Read Full Story: https://www.searchenginejournal.com/voice-search/457718/
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