SANTA MONICA, Calif.–(BUSINESS WIRE)–Entravision (NYSE: EVC) (“Entravision” or “the Company”), a leading global advertising, media and ad-tech solutions company, announced today the closing of the previously announced strategic investment stake in Jack of Digital, a digital marketing services company that serves as the exclusive advertising sales partner of TikTok in Pakistan.
Founded in 2020 by ad-tech and marketing industry veteran Faisal Sheikh, Jack of Digital specializes in international platform partnerships with some of the world’s top advertising, marketing and data platforms. Jack of Digital provides marketing and communication, advertising sales and relationship management services to a growing client base. The Company maintains exclusive advertising and data sales representations in Pakistan with short-form video platform TikTok, full-stack programmatic platform Eskimi, app entertainment tool SHAREit and ad fraud protection service Spider AF.
“We are delighted to officially welcome Jack of Digital into the Entravision portfolio of digital ad-tech solutions,” said Juan Saldívar, Chief Digital, Strategy and Accountability Officer of Entravision. “A core part of Entravision’s digital strategy is to expand our partnerships with leading social media platforms on a global basis. With our strategic investment in Jack of Digital, Entravision takes its exclusive partnership with TikTok in South Africa to Pakistan, bringing us access to nearly 100 million digitally...
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