If you monitor your company’s website, web traffic and metrics, you have most likely heard by now that Google’s “Universal Analytics” will soon be completely replaced by Google Analytics 4 (GA4). It’s a big deal, because it isn’t simply a software upgrade, but rather an entirely new Google interface. Learn more about this new platform and discover the top eight reasons for using GA4 right now.
8. Collect Insights with a New Focus on Privacy
Data privacy in 2022 is a top priority among web users. State consumer privacy acts are reacting to citizen demands and enforcing stricter privacy laws. So far this year in 2022 alone, 35 states and the District of Columbia have either considered, introduced or passed 200 consumer privacy bills. It’s a growing concern that matters to the majority of Americans. That’s why privacy is such a big focus in the new GA4 platform. GA4 doesn’t rely on IP tracking like the current Google Universal Analytics – so it’s a huge step forward for privacy-focused consumers.
7. Start Making Better Data Driven Decisions
Data-driven decisions are so important, especially for the fast-moving telecom and data center industries. GA4 has you covered by moving away last-click attribution and focusing on attribution as the default model moving forward.
Data-driven attribution gives your company a much more detailed and accurate view of your company’s website stats to help you make decisions on the go.
6. Use Events Instead of Session-Based Data
The current...
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