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It’s not necessary to know how to code to be a good SEO.
Coding skills are not a prerequisite for SEO competency, but additional skills always make one more effective.
Here are 10 ways that understanding code can help turn a good SEO into a great one.
1. HTML Coding Standards And SEO Go Together
An SEO familiar with HTML understands how a web document should be structured and is alert to the consequences of poor coding practices.
An important building block of a webpage is the HTML elements, which are to a webpage what a foundation, door, floor, and roof are to a house.
Search engines may be unable to properly crawl a web page if HTML elements are used incorrectly.
The official HTML specifications limit what HTML elements are used in the <head> section (location of metadata that only browsers and bots see) and which HTML elements are used in the <body> section (the document itself that users see).
But when you put <body> elements (like <a> or <div>) inside the <head> section where the metadata is supposed to be, search engines will begin rendering the webpage from the normally hidden <head> section, resulting in the metadata being indexed as part of the content itself. It means that Google will fail to index that webpage the way it’s supposed to be...
Read Full Story: https://www.searchenginejournal.com/coding-skills-for-seo/458232/
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