As a small retail business, appealing to your target audience is everything.
To ensure a rewarding in-person customer experience, you will hire amiable staff, have a welcoming environment, and maintain a favorable clientele. But, what about the online perception of your business? Is it the same?
SEO (search engine optimisation) campaigns are proven to create an attractive and intriguing online environment for your retail business.
Boiled down, SEO components amount to two words: "user experience." While SEO can be complex, your SEO campaign will be successful if you provide the best user experience as compared to your competitors.
We've compiled this article to share foundational ways that your business can utilise SEO and maximise online user experience.
Ensure your website is secure
Google states that security is a top priority regarding ranking websites. Having an HTTPS website is essential for SEO. HTTPS is the secure version of HTTP, the protocol by which data is sent between your browser and the connected website.
On an HTTPS site, all communication between your browser and the website is encrypted. This helps protect against eavesdropping and man-in-the-middle attacks, if someone tries to intercept your communication.
To check if your website has HTTPS security, look at the URL. If it starts with "https://," it's a secure site. If it begins with "http://," it's not. Google also displays a lock icon in the Chrome browser when you visit a site, to indicate a secure...
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