Press releases are powerful marketing vehicles that can be used by companies of all sizes and across all industries to boost SEO performance. How? Newswire explains.
NEW YORK – August 4, 2022 – (Newswire.com)
Having a content strategy in place is integral to the success of any business. Press releases, in particular, offer companies the ability to share company information to target audiences in a concise and informative way. They also provide an additional benefit in their ability to serve as search engine optimization (SEO) boosters.
SEO is a process that involves enhancing content in an effort to improve the discoverability of a given web page. When people use sites like Google to find what they need online, those search engines yield results based on information pulled from indexing software. This indexing process determines which pages appear after each individual search, with the most accurate web pages ranking highest on the first page of results.
Press releases are excellent marketing vehicles to use when attempting to improve SEO performance. That’s because Google, for instance, prioritizes authoritative content like press releases in the search results.
“Keeping SEO best practices in focus when developing press release content is a great way to improve performance over time,” said Kyle Metcalf, President and Chief Revenue Officer at Newswire. “Our team works alongside our clients to identify relevant keywords and then develops content with those words and phrases...
Read Full Story: https://www.digitaljournal.com/pr/newswire-shares-3-seo-metrics-that-marketing-executives-need-to-know
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