When it comes to SEO, are the teams within your organization effectively communicating?
Or do they seem to be working on their own island?
How do you keep everyone up to speed while the digital landscape continues to change?
Let’s start with something everyone in silos understands: Getting discovered online is essential to achieving your business goals.
Being found on SERPs involves a comprehensive SEO strategy that touches all aspects of the website and includes every team involved.
On July 27, I moderated a webinar by Patrick Reinhart, Conductor’s VP of Digital Strategy and Customer Success.
Reinhart showed how you can bring your team together to catch SEO issues before they damage your rankings – and bottom line.
Here is a summary of the webinar.
To access the entire presentation, complete the form.
How Silos Affect Growth
SEO is a team sport; you know this.
You also know the main problem here – not everyone knows they’re on a team.
Additionally, executives say that SEO takes too long, but you know that SEO doesn’t take too long – organizations take too long.
Most of the time, SEO teams struggle to get buy-in from groups and leaders. With silos and without executive buy-in, it will be challenging to grow your company.
Long story short:
- Silos = Flat-growth.
- No Silos = High-growth.
Don’t let silos form within your company when you are a leader.
Conductor surveyed hundreds on how long it takes for flat-growth vs. high-growth companies to publish a new web page, change a...
Read Full Story: https://www.searchenginejournal.com/end-silo-mentality-recap/459659/
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