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Seasoned veterans and new professionals alike can both benefit from Google Ads Certification.
As an industry standard with content tied directly to the Google Ads platform, it is the most trusted credential and source for training in the industry.
What Is Google Ads Certification?
Google Ads certification is a process by which Google recognizes marketers as experts in online advertising.
After passing Ads certification exams, individuals get a personalized certificate and – if affiliated with a company – can contribute to the company’s Google Partner credentials.
Like many Google products, properties, and initiatives, the program has evolved over the years.
The certification program was standalone and had a cost attached to taking exams.
That changed with the creation of the Google Partners program and has further evolved with the migration to the Google Academy for Ads in 2018 and, more recently, a rebrand to Skillshop.
Individual certification still works the same way it has for the past several years with training content and exams.
Over the years, the certification has become a minimum or expected requirement for entry-level search marketing roles for agencies...
Read Full Story: https://www.searchenginejournal.com/google-ads-certification-steps/456020/
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