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Saturday, May 18, 2024

5 SEO Predictions for 2022 (and How to Prepare for Them) - DataDrivenInvestor

Last updated Saturday, August 6, 2022 22:20 ET , Source: NewsService

Become the Best SEO Person You Can be!

SEO has evolved significantly over the last decade. In today’s competitive landscape, search engines move away from algorithms focused on keywords and page rank to user experience. What does this mean for marketers? And how should they prepare their websites for this shift?

Google is the king of search engines. Its algorithm has changed dramatically since its inception. The company now focuses less on page rank and more on user experience. This means that Google wants to provide relevant information to searchers rather than ranking web pages according to the number of backlinks or how often a keyword appears on a site.

The impact of these changes is largely unknown at present, but in the next five years, we expect major shifts in how consumers interact with search engines.

In this article, I share my predictions for what will happen in terms of SEO this year.

SEO Predictions

1. Mobile-first Indexing: Search engines have significantly improved mobile indexing. They are now able to crawl content faster, read text better, and understand images. As a result, search results are becoming increasingly personalized.

2. Voice Search: Consumers use voice assistants like Siri and Alexa to find products and services. These devices can be used to perform searches without typing.

3. AI & Machine Learning: Artificial intelligence and machine learning are changing the way people communicate. We see it in chatbots, smart speakers, and virtual...



Read Full Story: https://medium.datadriveninvestor.com/5-seo-predictions-for-2022-and-how-to-prepare-for-them-e3dae9444aa1

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