We’ve all been guilty of using Google to search mundane questions, like “How many ounces are in a pound?” or “Can I use bacon grease as oil?” However, Google has also led many of us to information and news that has become critical to our lives and businesses. Perhaps you even used Google to find this article.
With so many questions to ask Google, it’s no surprise that Google ad placements are a vital asset for companies of all sizes. According to Hubspot, “Google is the most used search engine, receiving over 5 billion search queries a day. Not to mention, the Google Ads platform has been around for nearly two decades, giving it some seniority in the area of paid advertising. And, according to Google, advertisers make $8 for every $1 they spend on Google Ads.”
Learning to harness the power of Google Ads will cause your business to stand out amongst your competitors. Here are a few tips to get you started.
Optimize Your Website
Google has a complex algorithm that requires ad creators to consider more than the ingenuity of their product or service offering. According to Google, “Ad Rank is recalculated each time your ad is eligible to appear and competes in an auction, so your ad position can fluctuate each time depending on your competition, the context of the person’s search, and your quality at that moment.”
VP of Strategic Partners at SEO Werkz, Chris Siebeneck, said, “[In 2021, website] usability became a large piece of Google’s search algorithm. People should be able...
Read Full Story: https://www.forbes.com/sites/johnhall/2022/08/07/3-tips-to-create-google-ads-better-than-your-competitors/
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