Naver is one of the most used search engine platforms in South Korea, with more than 90% of people using the platform at least once a week. If you are looking for a platform to boost your digital marketing efforts in South Korea, then Naver is your best option. In this article, we explore Naver and share tips on how business owners can use it to tap into the South Korean market.
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What is Naver?
Google is the default search engine platform in many parts of the world. But it isn’t the same in Korea. Naver is the Google of South Korea, accounting for more than 58.25% of web searches in the country.1
Naver is a South Korean platform originally built by an ex-team of Samsung employees in 1999 but now owned by Next Human Network (NHN). As of 2020, Naver handled 58.25% of all web searches in South Korea and had over 42 million users enrolled and 28 million daily visitors.1 In 2021, Naver served 56% of Korean active monthly users, and more than 25 million people in the country had the platform on the start page of their default browser.2 Meanwhile, only 34% of Korean online users search for information using Google.2
Naver has grown so much in popularity over the years and has expanded its offerings beyond being just a search engine. This search engine now doubles as live commerce, video commerce, price comparison, and e-commerce platform. Never also accommodates various features such as Webtoons, Messenger LINE, Dictionary, Blog, and Mails, further strengthening...
Read Full Story: https://seller.alibaba.com/businessblogs/px001wmp6-what-is-naver-and-how-do-you-use-it-for-business
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