Ranking high on SERPs requires much effort. To succeed, make sure your page offers supreme value and a unique experience to your target audience. In this article, we will discuss how on-page SEO can improve the quality of your page so that it has a leg to stand on against top competitors.
What is on-page SEO, and why is it important?
On-page, or on-site SEO, is the process of optimizing page elements for specific keywords to improve page rankings and user experience. Under page elements, we observe:
- Content quality
- Keyword density
- Title and description
- URL structure
- Page experience
- Media optimization
- Internal and external links, etc.
These page elements are the main communication points between the page, user and search engines. SEO-wise, each page element can be improved to enhance user experience and to tell search engines more about your pages. This increases the chance that your pages will rank higher in search and get more traffic.
Optimizing pages with an on-page SEO checker
On-page SEO includes a variety of tasks for every page element, but some are easy to miss. To stay on track, use an automated tool with a step-by-step checklist and actionable tips. You can still complete most tasks manually, but on-page SEO checkers help you perform on-page optimization more efficiently.
Most SEO checkers analyze pages from the search engines’ point of view. They evaluate technical parameters and present a list of issues that might influence rankings.
Some tools offer...
Read Full Story: https://searchengineland.com/the-complete-guide-to-on-page-optimization-386832
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