I have resume clients who often are confused about the terms and definitions of ATS, SEO and keywords. Some clients think there is a certain set of standardized words you insert into the resume to get seen after they upload the resume into an online system. Here is an easy breakdown of the terms and how these resume elements are used by recruiters in the job placement industry.
ATS is the acronym for automatic tracking system. The ATS is the software application (often cloud-based) that recruiters use to receive, house, sort and document applicants who apply to specific job requisitions. Recruiters also perform a procedure called a Boolean search in the SQL (structured query language) database to find applicants with keywords or key phrases in their resumes. The Boolean search is an automated and faster method to reduce the number of actual resumes recruiters have to read by identifying the “more qualified candidates” in the system by keyword inclusion.
SEO is the acronym for search engine optimization. Using an internet browser (e.g., Google, Bing, Opera) to find information means implementing Boolean search using keywords to find search engine-optimized pages or documents. The search engine will look for websites with the keywords or phrases and the sites with the “most number” of those keywords or phrases will show up in a result queue, with the most optimized websites at the top of the list.
Recruiters use the same Boolean search process in an ATS resume database as an...
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